Hi, I'm Daniel.

2 years in advertising, with an international background in law, content creation, and marketing. 

Diverse range of brands from FMCG to Luxury.

Always open to new opportunities.

Honestly, I’m just happy you clicked on the link. 

Find out more below

“ To really win in the modern age, you must solve for humans.” 

— Dharmesh Shah, CTO & Co-Founder, HubSpot

So why Daniel?

Always Forward

Listens well: “Takes feedback and works on it.” – Previous Manager

Law Onwards: Unafraid to explore new things and seeks better ways to solve issues.  

T-shaped expert: Striving to develop a diverse portfolio of skills and industry knowledge.

Always Human

Talks well: Powerpoint geek, I love when decks can help stories come to life. 

Consumer in mind: Always thinking about “who” the final person experiencing something is. 

Culturally adaptable: Lived in Singapore, Philippines, Canada, and the UK. 

Kinda Fun

Peer-voted most “Chill & Fun” person to work with in my Masters.

Interested in fitness (boxing, bouldering, gymming), movies (Marvel, Netflix, RomComs), and craft beer & cocktails. 

Would like to learn how to dance next.

  • Continuous exploration & improvement. (Current WIPs here)
  • Law Onwards: Unafraid to experiment and see if there is a more effective way to solve any given issue.
  • T-shaped expert: Striving to develop a diverse portfolio of skills and industry knowledge. 
  • Clear & Relatable Communicator. 
  • Aims to summarise, delivering an easy experience.
  • Culturally adaptable with experiences in SG, PH, CA, and UK. 
  • Didn’t make the Dean’s list but peer-voted best Chill & Fun person to work with in my Masters.
    For context, Deans list had 4 winners those awards had 1. 
  • Interested in fitness (boxing, bouldering, gymming), movies (Marvel, Netflix, RomComs), and urban exploration. 
  • Would like to learn how to dance next.

Tap to expand

For a more structured view of my professional history:

Hear from others

Hear from others

Kimba Cooper

Kimba Digital Marketing Founder and Manager

“If you are looking for an enthusiastic person to join your team then look no further. Daniel started at Kimba Digital as an intern but impressed me so much that we created a Content Marketing Assistant role for him.”

Clodagh Chapman

Previous Co-Editor and Creative Director

“Not only is he a multi-skilled photographer and creative – reliably delivering high-quality products, working excellently in a team, and using initiative to overcome complex problemsbut he’s also great fun to work with.”

Natthaya Narula

Consumer Neuromarketing Groupmate, Unilever

It’s rare to come across a team leader who is a great listener and an effective leader all at once. I was impressed by Daniel’s ability to handle any situation calmly and professionally even with the toughest client’s brief on launching a new product line. 

Gemma Calvert

Consumer Neuroscience Expert, NTU Professor

As team leader of his group, he led the verbal presentation of his group’s semester-long project to the Group Marketing Manager of one of our collaborating global companies who said “they did a super job”. Daniel is an excellent presenter, speaker and super client-facing.

01. Branding

01. Branding

A passionate storyteller.

A brand is something that is inherently yours. I would like to connect consmers to brands that have a positive impact on their daily life. 

 

Along with clear storytelling I am currently developing skills with:

  • Cost management (A&P budgeting)
  • Inventory management
  • Full year brand planning
  • Events execution
  • Timeline management

From global FMCGs

From established luxury brands…

 Agile startups/SMEs

Charitable causes

02. Events

02. Events​

Crafting Experiences.

Multi-project Management:

  • Q3 & Q4 Brand Activations
  • 11 Concurrent Holiday Camp Events
  • Live-event management for a giant carolling Christmas tree (pictured)

 

Cross-department communication: 

  • Sales
  • Logistics
  • Finance
  • PR Agencies
  • Production Agencies
  • Creative Briefs 
  • Mall Management
  • Emcees, Bartenders etc. 

03. Content

03. Content

Engaging assets.

  • Websites

    Avid website designer. WordPress, Wix, Elementor, HTML/CSS.

  • Graphics

    Adobe photoshop, Illustrator, Canva.

  • Photography

    Adobe Lightroom, prev freelance photographer.

  • Videography

    Previous Documentary Cameraman and shot trailers for plays.​

  • Audio

    Previous podcast editor and VO talent.

  • Copywriting

    Write 8 blogs and newsletters

More examples are available on request. 

04. Digital

04. Digital

Social Media.

  • Strategy

    Content calendars tailored for each platform. ​

  • Automation

    Email campaigns and automated postings. ​

  • Analysis

    FB, IG, and LinkedIn Analytics. Social media monitoring & listening tools (Linkfluence).

Co-facilitated a social media challenge series that coached SME's how to grow their following organically.
Content Calendar for The Homecoming Club's launch.
Integrated marketing communications competition for my Masters' course.

Website Impact.

  • Front End

    Websites have clear CTA's and UX enhancements from behavioural analytics. ​

  • Back End

    Google Analytics analysis, conversion tracking and SEO focused improvements.​ UX Beta testing.

  • External

    Using social media ads to drive website clicks.

Website launch.
Ad campaign results with $40
Google analytics to track launch stats. Following launch (28 Mar) 215 users within the first week.
Acquisition stats for the website launch (50% from social)
Campaign audience correlates with main target audience.

Interested for a chat?